Custom CRM development.
A CRM your team will actually use, because it matches how you sell.
Most CRM complaints are the same: it does not fit our process, so people keep working in spreadsheets and the CRM data is unreliable. Off-the-shelf CRMs are built for a generic sales motion. When yours is genuinely different — long approval chains, unusual quoting, multi-party deals — forcing the fit costs more in lost adoption than a custom system costs to build.
What’s included
- Contacts, companies and relationship mapping
- Pipeline stages that match your real process
- Activity logging: calls, meetings, emails, notes
- Quotes and proposals with approval workflow
- Email integration so correspondence is captured automatically
- Task assignment and follow-up reminders
- Reporting on pipeline, conversion and forecast
Adoption is the only measure that matters
A CRM with incomplete data is worse than none, because decisions get made on it. Adoption comes from removing friction — automatic email capture, minimal required fields, and a system that gives salespeople something back rather than only extracting reporting from them.
Build for your process, not a generic one
The reason to go custom is that your process is genuinely different. If it is not, use an off-the-shelf CRM and spend the money elsewhere — I will tell you if that is my honest read.
Common questions
Should we build a CRM or use Salesforce or HubSpot?
Use theirs if your process fits — they are mature and cheaper than building. Custom is worth it when the misfit is costing you real time or you need deep integration with your own systems.
Can it integrate with our email?
Yes — Gmail and Outlook, so correspondence is logged without anyone copying it in.
Can we migrate our existing CRM data?
Yes. Contact, company and deal history migration is a normal part of the project.
Have a project in mind?
Tell me what you're building and roughly when you need it. I reply to every genuine enquiry within one working day.