B2B and wholesale e-commerce.
Trade customers do not shop like consumers. The store should not pretend they do.
B2B e-commerce fails when it is built as a consumer store with a login bolted on. Trade buyers reorder the same items constantly, expect their own negotiated prices, buy in case quantities, pay on account rather than by card, and often need a quote before they can raise a purchase order. None of that is exotic — but almost none of it is what a standard store does out of the box.
What’s included
- Customer-specific and tiered pricing
- Trade account applications with approval workflow
- Credit terms, purchase orders and pay-on-account
- Bulk ordering, CSV upload and fast reorder from history
- Minimum order quantities and case-pack rules
- Quote requests and negotiated pricing
- ERP and accounting integration so stock and invoices match
Pricing is the core of B2B
Every customer may have a different price for the same product, driven by contract, volume band, category discount or a one-off negotiation. That pricing engine is the heart of a B2B store, and it must be right every single time — a wrong price on a trade account is a commercial dispute, not a minor bug.
Reordering beats browsing
Trade buyers usually know exactly what they want. The highest-value features are order history with one-click reorder, saved lists, CSV upload and fast SKU search. Elaborate category browsing matters far less than it does in retail.
Talking to the ERP
Most established wholesalers already run an ERP that owns stock, pricing and invoicing. The store should read from it rather than duplicate it — otherwise you have two systems disagreeing and staff manually reconciling them.
Common questions
Can we show different prices to different customers?
Yes, and that is normally the central requirement — per-customer, per-group and volume-band pricing.
Can we run B2B and B2C from one store?
Yes. Whether you should depends on how different the pricing, tax and shipping rules are. Sometimes separate storefronts on one backend is cleaner.
Can it integrate with our ERP?
Usually. If it has an API or can export on a schedule, it can be integrated. I will confirm before quoting.
Do trade customers pay by card?
Often not — they pay on account against agreed terms. The store needs credit limits, purchase order references and invoice-based checkout.
Have a project in mind?
Tell me what you're building and roughly when you need it. I reply to every genuine enquiry within one working day.